We find the hidden growth audiences

brands can’t find on their own.

We find
the hidden growth audiences

brands can’t find on their own.

We learn who’s engaging with your brand, and your closest competitors.

We then show you where
future growth will come from.

And we don’t stop until we find opportunities for growth

Just ask our clients

And we don’t stop until we find opportunities for growth

Just ask our clients

We find your

Growth Audience

We find your

Growth Audience

So in 2017,

We started Shepherding.

We never understood why each department was working against a different audience.

Let’s say you’re growing a pizza chain, about to take on “The Big Four.”

Here's a high-level view of how we might approach an analysis that your team can immediately act on

We never understood why each department was working against a different audience…

So in 2017,

We started Shepherding.

Let’s say you’re growing a pizza chain, about to take on “The Big Four.”

Here's a high-level view of how we might approach an analysis that your team can immediately act on

Meet the Team

  • Dean McBeth

    FOUNDER

  • Dan Walsh

    FOUNDER

  • Dave Burg

    FOUNDER

  • Kristina Arike

    RESEARCH

  • Lauren Fitze

    RESEARCH

  • Rina Boshmaf

    RESEARCH

  • Madi Walter

    RESEARCH

  • Scott Gilmour

    DESIGN

“Shepherd uncovers the invisible audiences that marketers can’t.”

Jaime Gutfreud

Chief Experience Officer,
Hasbro

If you want to see your audience in high fidelity, let’s talk.

We’ll show you some case studies. And we’ll listen to your audience challenges.


And there’s a good chance we’ll already have some insights about the audience engaging in your category.