We find the hidden growth audiences
brands can’t find on their own.
We find
the hidden growth audiences
brands can’t find on their own.
That means answering the questions that keep leaders up at night.
We do Audience Strategy.
Who should we be talking to?
What do they care about?
Where are they?
What unites or segments them?
How does this shape our creative, media, product, or messaging decisions?
So in 2017,
We started Shepherding.
We never understood
why each department was
working against a different audience.
We never understood why each department was working against a different audience…
So in 2017,
We started Shepherding.
We learn who’s engaging with your brand, and your closest competitors.
Then we show you who future growth will come from:
Your Growth Audiences.
Then we show you who future growth will come from:
Your Growth Audience
Our clients grow by focusing on
the audiences that matter most.
We help you discover what sets your audiences apart—and what brings them together.
Audience Analysis
is all about contrasts.
Imagine you're leading a pizza chain, gearing up to take on the “Big Four.”
Here's a high-level view of how we might approach an Audience Analysis.
Mobile data lets us see who’s walking into your store—and into your competitors’ too.
We dive deep into the places that matter and the passions of the people who frequent them.
If you want to see your audience in high fidelity, let’s talk.
We’ll ask you some questions about your audience, listen to your challenges, and show you some of our case studies.
Meet the Team
-
![]()
Dean McBeth
FOUNDER
-
![]()
Dan Walsh
FOUNDER
-
![]()
Dave Burg
FOUNDER
-
![]()
Sabrina Peters
MEDIA DIRECTOR
-
![]()
Kristina Arike
RESEARCH
-
![]()
Lauren Fitze
RESEARCH
-
![]()
Rina Boshmaf
RESEARCH
-
![]()
Madi Walter
RESEARCH
-
![]()
Scott Gilmour
DESIGN
Yes, we also plan, negotiate, buy, brief, and measure media performance from end to end.
Because our audience strategies run so deep - many of our clients ask us to activate them across the media landscape.
Led by the
audience data.
Paid that
feels like Earned.
Never buy
off book.
Think like
a publisher.
Use our paid to supply our other channels with premium content.
We nudge media partners & influencers
to make things special.
Make it
about them.
Find opportunities
to edu-tain, make audiences feel
premium, etc.
Because our audience strategies run so deep - many of our clients ask us to activate them across the media landscape.
Yes, we also plan, negotiate, buy, brief, and measure media performance from end to end.
Led by the
audience data.
Paid that
feels like Earned.
We nudge media partners & influencers to make things special.
Never buy off book.
Use our paid to supply our other channels with premium content.
Think like a publisher.
Find opportunities to
edu-tain, make audiences
feel premium, etc.
Make it about them.
“Shepherd uncovers the invisible audiences that marketers can’t.”
Jaime Gutfreud
Chief Experience Officer,
Hasbro
Wanna Learn Audience Strategy?
Get a detailed look at how the Shepherd team turns behavioral data into Audience Operating Systems for marketing and product innovation.
As seen in: