Shepherd co-founders (left to right) Dave Burg, Dean McBeth and Dan Walsh
Here’s a little taste of the article announcing Shepherd's launch in AdAge.
“Shepherd takes its inspiration from Pulp Fiction’s Winston Wolfe character, who was an unapologetic fixer and problem solver,” said co-founder/managing strategist McBeth. “CMOs at many brands are fed up with the antiquated and slow-moving agency structure. Shepherd uses digital tools and integrated methodology to streamline cumbersome marketing and testing processes so that we can bring them compelling and measurable results—quickly.”